Herbie's Coffee is more than just a brand; it's a legacy of our great Uncle Herb, a man whose simple joys in life were as rich and deep as the coffee he loved. Herb was an unassuming man, known in our family for his love for the little things – a perfectly brewed black coffee, the thrill of a wrestling match, the suspense of a hockey game, and serene hours spent fishing. These weren't just pastimes for Herb; they were chapters of a life well-lived, filled with passion and straightforward pleasures.

Herb's approach to coffee was much like his approach to life: uncomplicated yet profound. He preferred his coffee black, a testament to his belief that the best things in life are often the simplest. In creating Herbie's Coffee, we’ve strived to embody the essence of what Herb cherished – a coffee that’s bold, straightforward, and deeply satisfying. Every cup is a nod to Herb's memory, a man who may have seemed ordinary to the world but was nothing less than extraordinary to those who knew and loved him.